Related BBD reading: [Black founder growth systems](/black-founder-growth-systems/), [Atlanta Black business ecosystem](/atlanta-black-business-ecosystem/), [Black-owned companies and revenue growth](/black-owned-companies-revenue-growth/)

*Featured image credit: Dallas Weekly profile photograph, approved source page on file.*

Lamar and Ronnie Tyler did not start with a business-coaching brand. Their public business story runs through Black family media, Tyler New Media and Traffic Sales & Profit, the entrepreneur platform widely known as TSP.

The exact legal timeline is not fully clear from public sources. The available record supports the broader arc. A Keap customer story ↗ describes Tyler New Media using Infusionsoft in 2009 to manage email, customer service and e-commerce tied to its media and product business. Inc. ↗ lists Tyler New Media as a Duluth, Georgia, company founded in 2012 and links the company to Traffic Sales & Profit. TSP’s own pages now present the entrepreneur-training and event side of the business.

That path matters for Black founders because it shows one way a culturally specific audience can become a commercial platform. The Tylers built around content, direct customer relationships, products, events and systems, then packaged business education for entrepreneurs trying to convert visibility into revenue.

The best-supported story is not that TSP guarantees customer success. It is that Lamar and Ronnie Tyler built a founder-led company around audience monetization, then turned parts of that operating playbook into programs for business owners.

From audience to operating system

The Keap case study says Tyler New Media grew its database from 9,000 to 117,000 contacts while using the vendor’s software. Because Keap published the page as a customer story, those figures should be read as company and vendor-reported, not independent verification.

Still, the case study points to an important business lesson. The Tylers were not only publishing content. They were collecting customer information, communicating by email, selling products and automating parts of the customer relationship.

That distinction matters for many entrepreneurs who rely heavily on social platforms. A large social audience can help a founder get discovered. An email list, customer database, clear offer and repeatable sales process can help turn attention into a business asset that the founder owns more directly.

TSP’s public positioning reflects that logic. The company’s programs page ↗ organizes its brand language around traffic, sales and profit. The framework is simple, but it speaks to a real challenge for service providers, creators, consultants, retailers and coaches: getting seen, converting demand and building enough margin to grow.

Black business growth is the backdrop

The market TSP serves sits inside a larger Black business growth conversation. Brookings has framed local Black business growth as part of national economic trends through its Rise Up Economics event ↗, which focused on why local Black business growth matters beyond individual cities.

The U.S. Census Bureau’s Annual Business Survey ↗ tracks employer firms by race and ethnicity, including Black or African American-owned firms. That federal distinction matters because employer businesses carry payroll and jobs, while many early-stage ventures remain solo, informal or part time.

For founders trying to move from solo work to a more durable company, TSP’s model offers a useful case study. The company sells training, access and community around recurring questions many growing businesses face: how to attract prospects, convert sales, structure offers, plan work and build repeatable processes.

Public growth signals have limits

Inc. lists Tyler New Media as a four-time Inc. 5000 honoree from 2021 through 2024. The company’s Inc. profile ↗ lists rankings of No. 2,040 in 2021, No. 2,752 in 2022, No. 2,279 in 2023 and No. 2,581 in 2024.

Inc. 5000 recognition does not prove that TSP customers achieved specific business results. It indicates that Tyler New Media reported enough revenue growth to qualify for a national growth-company list across multiple years.

That distinction is important. A coaching or education company can grow because its own marketing and sales engine works. Customer outcomes require separate evidence. Public materials reviewed for this article do not provide enough independently verified data to measure participating businesses’ revenue growth, hiring, contracts won, capital raised or long-term survival.

The public record does support a more modest conclusion: the Tylers built a commercial platform that moved beyond media publishing into events, programs and entrepreneur education.

TSP segments founders by stage

TSP’s current public materials show a product structure organized around business stage.

The company’s programs page ↗ describes TSP Propel for entrepreneurs working toward their first six figures, TSP Mastermind for business owners building toward seven figures and TSP Collaborative as a higher-level environment for more advanced founders.

The TSP Collaborative page ↗ describes coaching, templates, mastermind sessions, field trips and project-planning support. Program details can change, so those descriptions should be read as company-sourced and current to the cited pages.

The structure shows a deliberate business choice. TSP does not present one broad course for every founder. It segments entrepreneurs by stage, then offers more intensive support for founders further along in revenue and operations.

That kind of product ladder is common in education and coaching businesses. A company can start with accessible training or live events, then move committed customers into higher-touch programs. For founders watching TSP as a case study, the lesson is less about copying its exact offers and more about matching price, access and support to customer maturity.

Events expand the brand

Live events remain a visible part of TSP’s strategy. The TSP Live 2026 event page ↗ promotes sessions on funnels, paid traffic, content that generates qualified leads, artificial intelligence as a revenue tool, sales conversations and a 90-day revenue plan.

That mix combines technical business education with community. It also requires careful language. A conference can expose founders to tactics, peers and potential partners. It cannot, by itself, guarantee revenue growth.

The same caution applies to testimonials, audience-size claims and community numbers. Some public figures may refer to subscribers, free attendees, social followers, event participants or paying customers. Without consistent definitions and independent review, those numbers should be treated as marketing claims.

Ronnie Tyler’s operating role is visible

Lamar Tyler is often the more visible public speaker for the brand, but Ronnie Tyler’s operating role appears in public materials.

WSB-TV ↗ identified Ronnie Tyler as COO and co-founder in its 2025 coverage of the National Business League conference in Atlanta, where TSP served as presenting sponsor. TSP’s Collaborative page also connects her to project planning inside one of the company’s higher-level programs.

That matters in a founder-led education business. Stage presence can bring customers in, but a company still needs operations to deliver events, manage member expectations, maintain systems, coordinate partners and create a consistent experience.

The public record supports describing Ronnie Tyler as a co-founder and operating executive. A fuller profile would require direct company confirmation on how the Tylers divide strategy, curriculum, finance, partnerships, staffing and delivery.

Atlanta and Black business convening

TSP’s public footprint also connects the company to Atlanta’s Black business convening scene.

In 2025, WSB-TV reported that TSP was the presenting sponsor of the 125th National Business League Conference in Atlanta. The report identified Lamar Tyler as keynote speaker and Ronnie Tyler as COO and co-founder. The supportable point is not that the sponsorship proves business outcomes. It is that TSP placed itself among Black business owners, leaders and support organizations gathering around growth.

Conferences and masterminds can help entrepreneurs find training, peers, vendors and institutional relationships. They can also be difficult to evaluate unless organizers report outcomes beyond attendance.

For TSP, the most useful public measures would include paid customer counts, retention, participating firms’ revenue growth, jobs created, contracts won and capital raised. The available public materials do not provide enough independently verified data to make those claims.

The takeaway for Black founders

Lamar Tyler’s executive education path adds another piece to the company’s growth story. A Tuck Executive Education profile ↗ says he attended Tuck’s minority-business program in 2019 and later discussed lessons around financial analysis, leverage and ownership. The profile describes his thinking about buying a building, but any actual real estate purchase or ownership structure would need separate confirmation.

The clearer takeaway is practical. Lamar and Ronnie Tyler built from an audience into a business system, then into a platform for entrepreneurs. They used content, email, products, events, stage-specific offers and community to create a repeatable commercial model.

For Black business owners, that case study is not about founder mythology. It is about the value of owning customer relationships, building beyond social media, segmenting offers by stage and using community as part of a broader operating strategy.