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← BBD EXPERT VOICES INDEXEV-000251 · SOURCE REVIEWED AUGUST 28, 2026

Melissa M. Proctor

Executive vice president and chief marketing officer of the Atlanta Hawks and State Farm Arena, author and speaker. She shares lessons on brand strategy, sports business, creativity and leadership.

ExecutiveAuthorMarketing & MediaU.S.
MMBBDEXPERT VOICE
BBD PROFILE PLACEHOLDER · IMAGE REVIEW PENDING
AREA OF EXPERTISE

Sports Marketing

This profile is part of Black Business Daily’s curated expert-discovery database. The newsroom reviewed the biography and primary link against the source material shown before publication.

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Primary professional sourceSOURCE REVIEWED AUGUST 28, 2026
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